Project Description:
Challenge: Dog food producer Nikita requested a visual identity design.
Solution: The general idea that was considered for the visual identity of this brand was the use of the body shape as well as the spots on the dogs’ skin. The logo is designed by combining the shape of the dog’s body with the letter N that is the beginning of the word Nikita. The stationery and packaging were inspired by the spots on the dog’s body.
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/4856fde0-4ee0-4c60-91b2-fcfee4083888_rw_3840.jpg?h=eedde501686e8b7de1ce0095f8f402c1)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/d1db515e-715c-4bfd-89ac-510785728fe8_rw_1920.gif?h=5fdf9b4e61e3188ac7846f5205d237fc)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/ba225a6c-83de-4a10-b049-13c67668f586_rw_3840.jpg?h=cf0bf700b4892e04248fbb3ce2159bb2)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/b97e4c7d-0b39-4ef8-894d-b6507e3d0229_rw_3840.jpg?h=c6d38a00c25db9964bd6f1b1c3765948)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/5829a0ce-a049-4efa-ab77-b475debd9ef9_rw_3840.jpg?h=5b49f68bf2a6e5087eb1f0bb89e905c3)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/4ae6f079-8cae-4a34-93fe-4ea2f78ccdba_rw_3840.jpg?h=4f6682426f3108005fa58df2071505dc)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/e509dc0a-4a13-4dfc-aa36-7df4c03f24d4_rw_3840.jpg?h=a7168a2ab0831cc0b8a347d818d08c36)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/60c40de0-91f5-40a6-9a00-613a15634bb6_rw_1920.jpg?h=afa95af9b0532a2c0f3ee609ffc1bdbd)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/eb8b9224-44cd-4a51-919b-ac877a8085ea_rw_3840.jpg?h=7df1a157643e895574e919b14ccb6d11)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/fe1f1564-3c84-4aca-a2b4-69bd30dc5e70_rw_1920.jpg?h=a810716a68927a6163e6d995b4cf4331)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/8d7cf135-d3f5-4ad8-961f-c6c1354d5d38_rw_1920.jpg?h=6f39540467cba178026954a85fe97eac)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/f79f6977-d040-498a-b735-9a885b97b600_rw_1920.jpg?h=45f116058ba8bc7714fdc834d0f12ba9)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/f5d71b97-a53b-4ccd-b3c1-8e9079293a4b_rw_1920.jpg?h=1225726dcbc8c8ca8e5a86effdef385c)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/f6e99962-8f9e-4188-8f90-29f26696731b_rw_1920.jpg?h=333e81c1116e0116ae9a1f97de52b10b)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/e053efd6-742b-40f1-a080-6d6232f40fe2_rw_3840.jpg?h=ee39c4964edbe25506aab21f1cb61e8c)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/b2dd3875-50cc-45e1-aee7-7edcbb17cda7_rw_1920.jpg?h=29877ae2fbd674720cf77b0dbf8e7c0d)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/527553f3-9f02-4c17-b199-c9b8eb5ea12a_rw_1920.jpg?h=cf083a8046c53c85ba0223df031c17c0)
![](https://cdn.myportfolio.com/b8bc85cf-4176-48db-a322-0c52647d59e9/78328d4a-eb35-453c-9e58-558ed2457075_rw_1920.jpg?h=544f4b5c9dfe90f1d27da18791020573)
Visual Identity Design for Nikita Pet Food
Freelance Project
2019
2019