Project Description:
Challenge: Paksan company (manufacturer of detergents) needed a creative idea to introduce its new product, Sepid washing powder.
Solution: In order to introduce this new product, we used the element of “dress tag’. For expressing our idea, we chose the method of two phases of teasing and opening. In the teasing phase, we saw the tag hidden behind the collar of the dress. In the opening phase, the tag, which information is inserted on it, is revealed on the dress. Sepid washing powder package is also placed in the layout.
Sepid Laundry Detergent Campaign
Badkoobeh Advertising Agency 2017
Creative Team Leader: Ashkan Jenabi
Art Director: Hesam Shahidi
Creative Team: Ashkan Jenabi, Hesam Shahidi, Reza Bolookat, Elnaz Sefidgari, Mahdie Farhadkiyaee, Samane Moaiery
Copywriter: Ashkan Jenabi
Graphic Designer: Reza Bolookat
Account Manager: Maryam Khosravi
Traffic Manager: Maryam Ghodrati