Project Description:
Challenge:
Pakshooma is one of the most experienced home appliance producers in Iran. While other new companies trying to position themselves with multiple options, Pakshooma offers quality based on its background in the market. We were asked to find a solution to express beauty as well as quality (which has come from experience) in a prestigious way.
Pakshooma is one of the most experienced home appliance producers in Iran. While other new companies trying to position themselves with multiple options, Pakshooma offers quality based on its background in the market. We were asked to find a solution to express beauty as well as quality (which has come from experience) in a prestigious way.
Solution:
We came up with a concept of “No need for praise” and a slogan of “The truth is bright”. So we decided to show products in a glorious way with a light from inside the products to emphasize modern design and the technology used in them.
We came up with a concept of “No need for praise” and a slogan of “The truth is bright”. So we decided to show products in a glorious way with a light from inside the products to emphasize modern design and the technology used in them.
Pakshoma (Home Appliance) Branding Campaign
Badkoobeh Creative Communication Solutions 2022
Creative Director: Reza Saeedi
Art Director: Reza Bolookat
Creative Team: Reza Saeedei, Reza Bolookat, Mahoor Toosi, Sahand Badeli, Morteza Karami Jam
Graphic Designer: Morteza Karami Jam
Copy Writer: Mahoor Toosi
Account Director: Mehrnoush Hassani
Account Manager: Sara Mohebi
Art Director: Reza Bolookat
Creative Team: Reza Saeedei, Reza Bolookat, Mahoor Toosi, Sahand Badeli, Morteza Karami Jam
Graphic Designer: Morteza Karami Jam
Copy Writer: Mahoor Toosi
Account Director: Mehrnoush Hassani
Account Manager: Sara Mohebi