Project Description:
Challenge: Gymzel is a brand that produces sports equipment in Iran. This brand asked for a campaign for those who stayed at home due to Corona pandemic to invite them to exercise at home using Gymzel sports equipment.
Solution: We wanted to encourage people to experience the feeling of outdoor exercising by using Gymzel’s sports equipment. As a result, we decided to spilt artwork in order to show people who are exercising indoor and outdoor space simultaneously. For instance, showed a young man riding a bicycle, half of which is outdoor on the cycling track, and the other half is inside the house on a Stationary bike.
Gymzel Branding Campaign
Badkoobeh Creative Communication Solutions 2021
Creative Director: Arash Taherkhani
Art Director & Designer: Reza Bolookat
Creative Team: Arash Taherkhani, Reza Bolookat, Mahoor Toosi, Mostafa Tabatabaee, Erfan Parvaneh
Copy Writer: Mahoor Toosi
Account Director: Manijeh Nikkhah
Art Director & Designer: Reza Bolookat
Creative Team: Arash Taherkhani, Reza Bolookat, Mahoor Toosi, Mostafa Tabatabaee, Erfan Parvaneh
Copy Writer: Mahoor Toosi
Account Director: Manijeh Nikkhah